NEWS
ACRES IN THE NEWS
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Agence France Presse
9 December 2004
Beer offered as reward for missing tiger
A high-profile hunt for a mystery caged tiger allegedly being kept as a pet in Singapore has taken a new twist with Tiger Beer offering a year's free supply of its brew for a successful tip-off.
Fifty billboards offering the reward have been posted around the wealthy district where the tiger is believed to be held, adding to a bounty posted by a local animal rights group last month of 3000 Singapore dollars.
"We just want to play a small role in helping to find the tiger. If there is a tiger there, it should be in its natural habitat," Tiger Beer's senior brand manager, Kelvin Tan, said on Thursday.
The group that initially launched the hunt, the Animal Concerns Research and Education Society (Acres), said it was not aware of Tiger Beer's campaign until it hit the headlines, but welcomed any help in the frustrating search.
"We have hit a brick wall," Acres president Louis Ng said.
He said his group had received many tip-offs about the tiger and the search had been narrowed down, but no one had been willing to give the exact address.
"It's frustrating, maybe this new beer campaign will help," he said.
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